International Business: Strategy and the Multinational Company By John B. Cullen, K. Praveen Parboteeah
by Culen
International Business: Strategy and the Multinational Company provides an overview of international business strategy and multinational companies. It offers readers a focused introduction to the relationship between strategic management and operating across national borders.
About This Book
International Business: Strategy and the Multinational Company focuses on international business and strategic management.
The book examines the multinational company as a central subject in the global business environment.
It is intended for readers seeking an overview of how business strategy relates to international operations.
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