Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Groundswell, Expanded and Revised Edition explores how social technologies transform business and consumer engagement, offering strategies for organizations to adapt and thrive in a digital world.
About This Book
Groundswell, Expanded and Revised Edition examines the impact of social technologies on business strategy and customer relationships.
The book provides guidance for organizations seeking to adapt and succeed in an evolving digital landscape.
Authors Charlene Li and Josh Bernoff offer insights drawn from research and real-world applications.
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