Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Third Edition)
This third edition introduces community-based social marketing as an effective framework for fostering sustainable behaviors. It equips readers with strategies to design community programs that promote lasting environmental and social changes, drawing on established principles to influence positive actions.
About This Book
Fostering Sustainable Behavior, Third Edition provides an introduction to community-based social marketing, a proven approach to encouraging positive environmental actions.
The book outlines key principles and techniques for designing programs that influence behavior change at the community level.
Authored by Doug McKenzie-Mohr, it emphasizes practical tools for addressing sustainability challenges through targeted social marketing strategies.
This edition updates the foundational concepts to reflect evolving practices in promoting eco-friendly behaviors.
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