Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Third Edition)
Fostering Sustainable Behavior, Third Edition offers an introduction to community-based social marketing and its role in encouraging sustainable behavior. Doug McKenzie-Mohr presents an accessible resource for readers exploring environmental responsibility, social change, and practical approaches to supporting sustainability within communities.
About This Book
Fostering Sustainable Behavior, Third Edition introduces community-based social marketing as a framework for encouraging sustainable behavior.
The book focuses on the relationship between social marketing and environmental responsibility.
It offers an accessible introduction for readers interested in understanding how communities can support more sustainable choices and practices.
Written by Doug McKenzie-Mohr, this third edition provides an updated entry point into the subject.
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