Onward: How Starbucks Fought for Its Life Without Losing Its Soul
by Howard Schultz, Joanne Gordon
Howard Schultz details how Starbucks recovered from crisis by reaffirming its mission and values while pursuing sustainable growth.
About This Book
Onward chronicles the challenges faced by Starbucks during a critical period in its history.
Howard Schultz shares insights on leadership and the importance of preserving company culture.
The book explores strategic decisions made to navigate economic difficulties.
Readers gain an understanding of balancing growth with core values.
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