Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan, David P. Norton
This book explains how to use strategy maps and the Balanced Scorecard to turn intangible assets into measurable business results and align daily operations with long-term goals.
About This Book
Strategy Maps presents a framework for aligning intangible assets with business strategy.
The book builds on the Balanced Scorecard approach to performance management.
It shows how organizations can convert vision and strategy into operational terms.
Readers learn to link strategic objectives across financial, customer, process, and learning perspectives.
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