Information Rules: A Strategic Guide to the Network Economy
by Hal R. Varian, Carl Shapiro
Information Rules provides a strategic framework for understanding the network economy. Hal R. Varian and Carl Shapiro explore how information, technology, competition, pricing, and standards shape business decisions, offering readers a practical foundation for thinking about strategy in information-based markets.
About This Book
Information Rules examines the strategic challenges of doing business in an economy shaped by information and networks.
Hal R. Varian and Carl Shapiro present ideas relevant to competition, pricing, standards, and long-term business strategy.
The book offers a framework for understanding how information-based markets differ from traditional markets.
It is designed for readers seeking practical perspectives on strategy in technology-driven commercial environments.
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