Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
by Peter Skarzynski, Rowan Gibson
Innovation to the Core explores how companies can transform their approach to innovation and make it a central organizational capability. Peter Skarzynski and Rowan Gibson provide a practical blueprint for business leaders and managers seeking to strengthen innovation across the company.
About This Book
Innovation to the Core presents a blueprint for transforming the way a company approaches innovation.
Peter Skarzynski and Rowan Gibson focus on making innovation a central part of organizational thinking and practice.
The book is aimed at readers interested in business strategy, management, and building stronger innovation capabilities.
It offers a practical perspective on moving beyond isolated ideas toward a broader company-wide approach to innovation.
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