Competing for the Future
This influential business book shows leaders how to build strategic intent and core competencies to create new markets and secure long-term competitive advantage.
About This Book
Competing for the Future explores how organizations can move beyond incremental improvements to create entirely new markets and sources of competitive advantage.
The authors emphasize the importance of strategic intent, core competencies, and foresight in anticipating industry change.
Readers will learn frameworks for identifying opportunities and mobilizing resources to shape the future rather than merely reacting to it.
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