The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass Leadership Series)
Storytelling can be more than entertainment—it can become a practical leadership discipline. This guide examines the role of narrative in business communication and offers readers a framework for using stories purposefully to engage audiences, express ideas, and support leadership in organizational settings.
About This Book
Stephen Denning presents storytelling as an important skill for business leaders and professionals.
The book focuses on the art and discipline of business narrative, connecting effective communication with leadership practice.
It offers guidance for readers who want to use stories more purposefully in organizational settings.
Part of the Jossey-Bass Leadership Series, this guide is suited to managers, executives, and anyone interested in business communication.
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