Co-Opetition
by Adam M. Brandenburger, Barry J. Nalebuff
Co-Opetition presents a strategic view of business in which competition and cooperation can exist together. Adam M. Brandenburger and Barry J. Nalebuff explore how organizations can understand marketplace relationships, create value, and make more informed decisions about competition, collaboration, and long-term strategy.
About This Book
Co-Opetition examines the relationship between competition and cooperation in business.
Adam M. Brandenburger and Barry J. Nalebuff present a strategic framework for thinking about how organizations interact with competitors, partners, customers, and other participants in a marketplace.
The book focuses on how business decisions can influence the structure of a market and the opportunities available within it.
It is intended for readers interested in business strategy, management, and competitive dynamics.
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