The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
by Frank Rose
Frank Rose examines the influence of digital culture on Hollywood, Madison Avenue, and modern storytelling. The Art of Immersion considers how the digital generation is changing the creation, presentation, and experience of stories, offering a broad look at the evolving relationship between technology, media, marketing, and narrative.
About This Book
Frank Rose explores the changing relationship between digital culture and storytelling.
The book considers how the digital generation is reshaping Hollywood, Madison Avenue, and the ways stories are developed and experienced.
It focuses on immersion as an important idea for understanding contemporary media and communication.
Written for readers interested in media, marketing, technology, and narrative, the book examines how storytelling continues to evolve.
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