Split-Second Persuasion: The Ancient Art and New Science of Changing Minds
by Kevin Dutton
Split-Second Persuasion examines the enduring art of changing minds alongside modern scientific perspectives on influence. Kevin Dutton explores persuasion as a force that can operate in remarkably brief moments, bringing together historical ideas and contemporary approaches to understanding how minds shift.
About This Book
Split-Second Persuasion explores the subject of changing minds through both historical and scientific perspectives.
The book connects the ancient art of persuasion with new scientific approaches to understanding influence.
Its focus is on the speed and dynamics of persuasive moments, offering a broad examination of how people may be influenced.
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