The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Leadership for the Common Good)
by John Elkington, Pamela Hartigan
The Power of Unreasonable People examines social entrepreneurship as a force for innovation and change. John Elkington and Pamela Hartigan explore how leaders who challenge conventional assumptions can create markets oriented toward social and environmental value, offering a perspective on enterprise and leadership for the common good.
About This Book
The Power of Unreasonable People explores the role of social entrepreneurs in creating markets designed to address significant social and environmental challenges.
John Elkington and Pamela Hartigan examine how unconventional ideas can question established assumptions and inspire new approaches to enterprise.
Focusing on leadership for the common good, the book considers the relationship between business, innovation, and positive change.
It offers a broad perspective on how entrepreneurial activity can contribute to markets that seek more than conventional commercial outcomes.
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