Words That Work Its Not What You Say Its What People Hear 2007 publication.
by Frank Luntz
Frank Luntz examines the power of language and the gap between what people say and what others hear. Words That Work explores how phrasing, meaning, and audience perception shape communication in business, public life, and everyday conversation.
About This Book
Words That Work: It’s Not What You Say, It’s What People Hear examines the relationship between language and audience response.
Frank Luntz focuses on how phrasing can influence the way messages are understood and remembered.
The book offers a broad look at communication, emphasizing the importance of what listeners hear rather than only what speakers intend.
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