The End of Fashion: How Marketing Changed the Clothing Game Forever
by Teri Agins
A revealing look at how marketing revolutionized the fashion world, turning clothing into a powerful consumer and cultural phenomenon.
About This Book
This book examines the evolution of the fashion industry through the lens of marketing strategies.
It highlights how brands shifted from product-focused approaches to consumer-driven campaigns.
The narrative covers key changes in retail, advertising, and brand positioning over recent decades.
Readers gain insight into the business dynamics that redefined clothing as a cultural and commercial force.
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