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Roger Kerin, Steven Hartley,William Rudelius'sMarketing [Hardcover](2010)
A foundational marketing textbook covering essential principles, strategies, and business applications for students and professionals.
About This Book
This textbook presents foundational marketing concepts for students and practitioners.
Topics include market analysis, consumer behavior, product development, and promotional strategies.
The content is structured to support academic coursework and practical business applications.
Readers gain an overview of marketing frameworks used in contemporary business environments.
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