A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
by Jennifer Visocky O'Grady, Ken O'Grady
A Designer's Research Manual explores how research can strengthen design practice. Centered on understanding clients and uncovering what they truly need, this field guide presents a practical foundation for making better-informed decisions and building more purposeful design work.
About This Book
A Designer's Research Manual focuses on the role of research in successful design practice.
The book emphasizes understanding clients and discovering the needs behind a design project.
It offers a field-guide approach for designers who want to use research to support clearer, more effective work.
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