Made to Stick: Why some ideas take hold and others come unstuck
by Chip Heath, Dan Heath
Chip and Dan Heath reveal why some ideas thrive while others fade, offering practical principles to make messages memorable and effective.
About This Book
Made to Stick explores why certain ideas resonate and endure while others are quickly forgotten.
The authors identify core principles that help messages stick in people's minds.
Readers learn practical strategies for crafting ideas that are clear, compelling, and lasting.
The book draws on examples from everyday life, business, and public communication.
Reviews
No reviews yet. Be the first to review this book!