Made to Stick: Why some ideas take hold and others come unstuck
by Chip Heath, Dan Heath
Made to Stick explores why some ideas capture attention and stay in people’s minds while others disappear. Chip Heath and Dan Heath examine the qualities that make messages memorable and useful, offering a focused look at communicating ideas with greater clarity, impact, and staying power.
About This Book
Made to Stick examines why certain ideas remain memorable while others are quickly forgotten.
Chip Heath and Dan Heath focus on the qualities that help messages become clear, compelling, and enduring.
The book is relevant to anyone who needs to communicate ideas that people can understand and remember.
Its central subject is the challenge of making information take hold in the minds of others.
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