The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and SaveOur Lives
An exploration of how unconscious mental processes shape decisions in politics, markets, and everyday life, revealing the hidden forces behind human behavior.
About This Book
The Hidden Brain examines the influence of unconscious thought on human behavior and decision-making.
It discusses how hidden mental processes affect choices in politics, economics, and social interactions.
The book draws on research to illustrate the impact of the unconscious mind in various aspects of life.
Readers gain insight into the mechanisms that operate below conscious awareness.
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