The Creative Economy: How People Make Money from Ideas
by John Howkins
In The Creative Economy, John Howkins explores how people turn ideas into profitable ventures. The book delves into the principles of innovation-driven economies, offering a comprehensive look at the mechanisms that enable creativity to fuel financial success and societal progress.
About This Book
The Creative Economy examines the ways individuals and organizations generate income from intellectual and artistic concepts. It highlights the shift towards knowledge-based economies where innovation is a key asset.
John Howkins discusses the frameworks that support creative enterprises, emphasizing the role of ideas in fostering growth and prosperity. The book provides insights into practical strategies for leveraging creativity in business contexts.
Through analysis of global trends, it underscores how people transform abstract thoughts into tangible economic benefits, influencing policy and practice worldwide.
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