Googled: The End of the World As We Know It
by Ken Auletta
Ken Auletta examines Google’s rise and the broad changes associated with its influence. Focusing on technology, business, media, and society, Googled considers how search and digital information are reshaping familiar institutions, industries, and everyday life.
About This Book
Googled: The End of the World As We Know It explores the transformative influence of Google and the changing information landscape.
Ken Auletta considers how search technology affects business, media, culture, and daily life.
The book offers a broad examination of technological change and its consequences for established ways of working and communicating.
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