The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Joseph A. Michelli explores five principles for turning ordinary interactions into extraordinary experiences. Using Starbucks as the central context, this business and management book focuses on customer experience, service, and the practices organizations can use to create a more distinctive and memorable approach.
About This Book
The Starbucks Experience examines how ordinary customer interactions can become extraordinary experiences.
Joseph A. Michelli presents five principles associated with creating and sustaining a distinctive customer experience.
The book is suited to readers interested in business, management, service, and marketing.
Its focus is on applying experience-centered thinking to organizations and everyday operations.
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