Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear
by Luntz
Words That Work, Revised, Updated Edition examines why communication depends on more than the words we choose. Focusing on the gap between what people say and what others hear, it offers a practical look at language, understanding, and the ways messages can become more effective.
About This Book
Words That Work examines the relationship between spoken language and the way messages are received.
The book emphasizes that effective communication depends on more than selecting words; it also depends on how those words are understood.
This revised and updated edition offers guidance for making language more meaningful, accessible, and effective.
It is suited to readers interested in communication, persuasion, and the practical impact of wording.
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