Crafting&Executing Strategy The Quest for Competitive Advantage Concepts&Cases 15th edition
by John Gamble, A. J. Strickland, Jr. Arthur A. Thomson
Crafting and Executing Strategy: The Quest for Competitive Advantage is a business and management text focused on strategic concepts and cases. The 15th edition supports students studying how organizations approach competitive advantage, formulate strategy, and translate strategic plans into action.
About This Book
Crafting and Executing Strategy: The Quest for Competitive Advantage presents concepts and cases related to strategic management.
This 15th edition is designed to support the study of strategy formulation and execution in an organizational context.
The book offers an educational resource for readers examining competitive advantage and the practical challenges of implementing strategy.
Authors John Gamble, A. J. Strickland, and Arthur A. Thomson Jr. provide the material for this edition.
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