Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
by Mike Gospe
Marketing Campaign Development presents an executive-focused look at architecting global integrated marketing campaigns. Centered on campaign development and integration, it provides a concise resource for marketing leaders seeking to understand the structure and strategic considerations behind coordinated worldwide marketing efforts.
About This Book
Marketing Campaign Development focuses on what marketing executives need to know about building global integrated marketing campaigns.
The book addresses campaign architecture and the development process from an executive perspective.
It offers a business-oriented resource for understanding how marketing activities can be organized into an integrated global campaign.
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