Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
by Brian Solis, Deirdre K. Breakenridge
Putting the Public Back in Public Relations explores the impact of social media on the established PR industry. Brian Solis and Deirdre K. Breakenridge consider how organizations can rethink communication, engage more directly with the public, and adapt public relations practices to a changing media environment.
About This Book
Putting the Public Back in Public Relations examines the changing relationship between organizations, the media, and the public.
Brian Solis and Deirdre K. Breakenridge focus on how social media is reinventing the established business of public relations.
The book considers the implications of more direct, interactive communication for public relations practice.
It offers a perspective on adapting PR to a media environment shaped by social participation and changing public expectations.
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