消费者行为学
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消费者行为学

by 张雁白，等

Business Psychology
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An educational resource examining consumer behavior, decision-making, and market influences for students and professionals.

ISBN-13 9787562954521 ASIN B001U0O1KE Views 69 Publisher 机械工业出版社 Year 2011 Edition 0 Format Paperback Product Group Book Adult No Created February 14, 2026 Updated September 29, 2026
About This Book

消费者行为学 provides an overview of consumer decision-making processes and market influences.

The text examines factors that shape purchasing patterns and brand interactions.

Readers gain insight into behavioral theories relevant to marketing and commerce.

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I will be using this book for: