Why We Buy: The Science Of Shopping
Paco Underhill examines the science of shopping, focusing on consumer behavior, buying decisions, and the environments where shopping occurs. Why We Buy presents shopping as a subject worthy of close observation and analysis, making it relevant to readers interested in business, marketing, psychology, and everyday consumer experiences.
About This Book
Why We Buy examines shopping through the lens of science and observation.
Written by Paco Underhill, the book focuses on the behaviors and decisions involved in buying.
It connects consumer activity with the environments in which shopping takes place.
The book offers a general introduction to the study of shopping and consumer behavior.
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