The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
In The Cigarette Century, Allan M. Brandt delivers a sweeping history of the cigarette's role in America, from its triumphant rise as a cultural staple to its decline amid revelations of health risks. The narrative reveals the industry's strategies to maintain dominance and the persistent challenges in curbing its deadly influence on public health and society.
About This Book
The Cigarette Century examines the profound impact of the cigarette on American society throughout the twentieth century. It traces the product's ascent as a symbol of modernity and glamour, fueled by aggressive marketing and widespread acceptance.
As scientific evidence mounted against tobacco's dangers, the book details the fierce resistance from the industry and the pivotal role of public health advocates in challenging it.
Brandt highlights the ongoing persistence of smoking despite regulations, underscoring its deadly toll and the complex interplay of commerce, science, and policy.
This work provides a comprehensive look at how one product defined cultural norms while igniting debates on addiction, corporate power, and government intervention.
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