Marketing Research : The Impact of the Internet 5TH EDITION
Marketing Research: The Impact of the Internet, 5th Edition examines how the internet has influenced marketing research. Written by McDaniel and Gates, it offers students and business readers a focused resource for understanding marketing research within an increasingly digital environment.
About This Book
Marketing Research: The Impact of the Internet, 5th Edition, focuses on the relationship between marketing research and internet technologies.
The book is suited to readers seeking an introduction to or broader understanding of marketing research in a digital environment.
Written by McDaniel and Gates, this edition provides a business and educational perspective on the impact of the internet on marketing research.
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