Management and Creativity: From Creative Industries to Creative Management
by Chris Bilton
An exploration of creativity within management, focusing on how creative industries inform broader business practices and organizational strategies.
About This Book
This book examines how creativity and management intersect in modern organizations.
It considers the challenges of applying creative processes within structured business environments.
The text draws on examples from creative industries to illustrate key concepts.
Readers will gain insight into balancing innovation with effective management practices.
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