Packaging Design: Successful Product Branding from Concept to Shelf
by Marianne R. Klimchuk, Sandra A. Krasovec
This authoritative book explores the full spectrum of packaging design, guiding readers from conceptual development to effective shelf presentation. It emphasizes strategies for branding success, visual appeal, and consumer interaction, making it an invaluable resource for professionals in design and marketing.
About This Book
Packaging Design: Successful Product Branding from Concept to Shelf offers a comprehensive approach to developing packaging that enhances brand identity and consumer engagement.
Authors Marianne R. Klimchuk and Sandra A. Krasovec provide insights into the design process, emphasizing the role of packaging in product differentiation and sales.
The book covers key stages from ideation to final shelf placement, focusing on principles that ensure packaging aligns with branding goals.
Ideal for designers and marketers, it highlights how thoughtful packaging influences purchasing decisions in competitive markets.
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