Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
Explores account planning as a discipline that connects consumer insight with creative advertising strategy and agency collaboration.
About This Book
Truth, Lies, and Advertising examines the role of account planning within advertising agencies.
The book discusses how planners bridge consumer understanding and creative development.
It outlines methods for uncovering insights that inform effective campaigns.
Readers learn about collaboration between planning, creative, and account teams.
The text emphasizes strategic thinking as central to successful advertising.
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