The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
by Jonathan Littman, Thomas Kelley
Jonathan Littman and Thomas Kelley examine creativity and innovation through lessons from IDEO, presented as America’s leading design firm. Focused on design, inventive thinking, and the development of new ideas, this book offers a broad introduction to creative work in business and professional settings.
About This Book
The Art of Innovation explores creativity and innovation through the perspective of IDEO, identified in the title as America’s leading design firm.
Jonathan Littman and Thomas Kelley present lessons focused on creative thinking and the process of developing new ideas.
The book is suited to readers interested in design, business, problem-solving, and the practices that support innovation.
Its subject makes it relevant for anyone seeking a broad introduction to creativity in a professional and organizational setting.
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