Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Chip and Dan Heath reveal why certain ideas stick while others vanish, providing clear principles to make messages memorable and effective.
About This Book
Made to Stick examines the qualities that help ideas endure and spread.
The authors analyze real-world examples to identify patterns behind sticky ideas.
Readers learn principles that improve how messages are crafted and shared.
The book offers guidance for communicators, leaders, and educators seeking impact.
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