Basic Marketing Research, TEXT ONLY, 5th edition, hc, 2003
by J.K
Basic Marketing Research, Fifth Edition, offers a textbook treatment of marketing research for students and readers seeking foundational business knowledge. Published in 2003 as a text-only hardcover edition, it provides an academic reference for exploring the subject and its role within marketing.
About This Book
Basic Marketing Research is a textbook focused on the field of marketing research.
This fifth edition was published in 2003 and is presented as a text-only hardcover edition.
It is intended for readers seeking an academic or reference-oriented introduction to marketing research.
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