The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
by Tom Kelley, Jonathan Littman
Tom Kelley and Jonathan Littman present ten approaches to innovation inspired by IDEO’s creative strategy. The book explores how organizations can move past resistance, cultivate different forms of creative contribution, and make innovation an active, organization-wide practice.
About This Book
The Ten Faces of Innovation presents IDEO’s perspective on the different roles that contribute to creative thinking and organizational innovation.
Tom Kelley and Jonathan Littman examine strategies for moving beyond skepticism and the “devil’s advocate” mindset that can limit new ideas.
The book focuses on encouraging creativity throughout an organization rather than treating innovation as the responsibility of a select few.
It offers a business-oriented framework for understanding and applying varied approaches to innovation in the workplace.
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