One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers examines the practical lessons of doing business in China. Drawing on a front-line business perspective, James McGregor’s book is aimed at readers seeking insight into international markets, commercial strategy, and the realities of operating in China.
About This Book
One Billion Customers focuses on the experience of doing business in China.
The book presents lessons from the front lines, offering a practical perspective on commercial activity in one of the world’s major markets.
It is suited to readers exploring international business, market strategy, and the opportunities and challenges associated with China.
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