Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
by Noel Capon
Key Account Management and Planning is a comprehensive handbook centered on managing a company’s most important strategic accounts. Noel Capon combines the themes of account management and planning in a focused business resource for professionals responsible for developing, organizing, and sustaining valuable customer relationships.
About This Book
Key Account Management and Planning focuses on the management of a company’s most important strategic accounts.
This handbook addresses key account management alongside the planning required to support it.
Noel Capon presents a business-focused resource for readers interested in strategic account relationships and organizational priorities.
It is suited to professionals seeking a comprehensive reference on managing key accounts.
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