There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future
by Kara Swisher
Kara Swisher explores the AOL Time Warner debacle and the pursuit of a digital future. With a focus on business, media, and technology, the book considers the ambitions and challenges surrounding a landmark corporate combination during a period of rapid digital change.
About This Book
Kara Swisher examines the AOL Time Warner debacle and its consequences.
The book focuses on the quest for a digital future at the intersection of media and technology.
Its subject is a major business story involving corporate strategy, digital change, and the challenges of combining established and emerging industries.
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