There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future
by Kara Swisher
Chronicles the AOL Time Warner merger, its challenges, and the ongoing search for a viable digital future in media and technology.
About This Book
This book examines the landmark AOL Time Warner merger and the difficulties that followed.
It explores the broader quest to create a successful digital media company during a period of rapid change.
The narrative draws on reporting and analysis of the business decisions and industry shifts involved.
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