Breakthrough advertising;: How to write ads that shatter traditions and sales records
Breakthrough Advertising explores how advertising copy can move beyond familiar formulas to pursue greater impact and sales performance. Focused on the relationship between writing, persuasion, and commercial results, Eugene M. Schwartz’s book is suited to readers seeking a concentrated study of advertising craft and marketing communication.
About This Book
Breakthrough Advertising presents a focused examination of advertising and sales communication.
The book centers on writing advertisements that challenge established conventions and seek stronger commercial results.
Eugene M. Schwartz offers a perspective for readers interested in persuasive writing, marketing strategy, and the business of advertising.
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