There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest For the Digital Future
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There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest For the Digital Future

by Kara Swisher, Lisa Dickey

Business History
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Chronicles the AOL Time Warner merger, its collapse, and the broader quest to define the digital future through business and technology.

About This Book

This book examines the landmark AOL Time Warner merger and its aftermath.

It explores the ambitions and missteps that shaped the early digital era.

The narrative draws on reporting and analysis of the media and technology industries.

Readers gain perspective on the difficulties of merging traditional and new media companies.

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I will be using this book for: