香醇的紅酒比較貴, 還是昂貴的紅酒比較香? 從食物、性、消費、藝術看人類的選擇偏好, 破解快樂背後的行為心理
by Paul Bloom, 保羅‧布倫
In this insightful exploration, Paul Bloom investigates human choice preferences in food, sex, consumption, and art. Drawing from behavioral psychology, the book deciphers the underlying forces that influence our decisions and the true nature of happiness. It challenges assumptions about what we value most in life.
About This Book
This book delves into human decision-making preferences through everyday domains like food, intimacy, spending, and artistic appreciation.
It examines the behavioral psychology that shapes our pursuit of pleasure and satisfaction in these areas.
By analyzing choices, the author reveals patterns in how we perceive value and enjoyment.
Understanding these biases can offer insights into the mechanisms driving human happiness.
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