Global Communication: Planning Global PR Campaigns
Global Communication: Planning Global PR Campaigns offers an overview of how public relations campaigns can be planned for an international environment. Centered on global communication, the book is suited to readers interested in public relations, strategic messaging, and the practical challenges of communicating across borders.
About This Book
Global Communication: Planning Global PR Campaigns examines the planning of public relations campaigns in an international context.
The book focuses on communication across national and cultural boundaries, where campaign planning requires a broad perspective.
It is relevant to readers studying public relations, strategic communication, and global business practices.
The title presents global communication as a structured planning challenge for professionals and students alike.
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