History of Mktg Sci (2nd Ed) (Ws-Now Publishers Business)
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History of Mktg Sci (2nd Ed) (Ws-Now Publishers Business)

by Winer Russell S

academic Marketing History Business Science
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This second edition explores the history of marketing science from a business perspective. As part of the Ws-Now Publishers Business series, it provides a concise title for readers interested in how marketing science has developed and its place within business scholarship.

ISBN-13 9789811272226 ASIN 9811272220 Views 33 Publisher Wsp/Now Publisher Year 2023 Edition 2nd ed. Format Hardcover Product Group Book Pages 848 Created February 22, 2026 Updated October 16, 2026
About This Book

History of Mktg Sci (2nd Ed) examines the development of marketing science over time.

This second edition is presented as part of the Ws-Now Publishers Business series.

The book offers a historical and business-oriented perspective on marketing science.

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I will be using this book for: