BUSINESS ANALYTICS: COMMUNICATING WITH NUMBERS 2ND EDITION
by Sanjiv Jaggia,Kevin Lertwachara,Alison Kelly
This edition teaches students how to analyze data and communicate results to drive better business decisions using practical analytics methods.
About This Book
Business Analytics: Communicating with Numbers 2nd Edition introduces readers to the fundamentals of data analysis in a business context.
The text emphasizes clear communication of analytical results to support informed decision-making.
Readers learn methods for interpreting data and presenting findings effectively to stakeholders.
The book covers essential techniques for transforming raw data into actionable business insights.
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