Pearson MEETINGS EXPOSITIONS EVENTS AND CONVENTIONS : AN INTRODUCTION TO THE INDUSTRY, 5TH EDITION
Explore the meetings, expositions, events, and conventions industry with this fifth-edition introduction by George G. Fenich. Designed as a broad foundation, the book offers readers a starting point for understanding the field and its importance within business and event-related study.
About This Book
Meetings Expositions Events and Conventions: An Introduction to the Industry provides an entry point into the field of meetings, expositions, events, and conventions.
This fifth edition is designed for readers who want a broad introduction to the industry and its key areas.
Written by George G. Fenich, the book can support students and general readers exploring event-related business and professional topics.
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