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International Business: The Challenges of Globalization (8th Edition) [GLOBAL EDITION]
by J. Wild John And L. Wild Kenneth
International Business: The Challenges of Globalization offers a broad academic foundation for understanding international business in an interconnected world. This eighth edition is designed for students and readers seeking an introduction to the challenges and opportunities associated with globalization and cross-border business activity.
About This Book
International Business: The Challenges of Globalization presents an academic introduction to international business and globalization.
This eighth edition addresses the challenges associated with operating in an interconnected global marketplace.
Designed as a textbook, it provides a broad foundation for students studying international business.
The global edition offers an accessible resource for exploring business beyond domestic markets.
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