International Business: The New Realities 4Th Edition
by Gary Knight, ? John Riesenberger S. Tamer Cavusgil
An essential textbook exploring the fundamentals of international business and global market realities for students and practitioners.
About This Book
International Business: The New Realities 4th Edition provides an overview of global commerce and its evolving landscape.
The text covers key concepts relevant to conducting business across borders.
Readers gain foundational knowledge about international markets and operations.
The book is designed for students and professionals seeking to understand global business dynamics.
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