Alexander Osterwalder 3 Books Collection Set (Value Proposition Design, Business Model Generation, Testing Business Ideas)
by Alan Smith, Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, David J. Bland, Trish Papadakos
This three-book collection gathers Value Proposition Design, Business Model Generation, and Testing Business Ideas. With contributions from Alexander Osterwalder and fellow authors, the set centers on business models, value propositions, and methods for examining and developing new business ideas.
About This Book
This collection brings together three books: Value Proposition Design, Business Model Generation, and Testing Business Ideas.
The books focus on understanding value propositions, shaping business models, and evaluating business ideas.
Contributors include Alexander Osterwalder, Alan Smith, Yves Pigneur, Gregory Bernarda, David J. Bland, and Trish Papadakos.
Designed as a business-focused set, it offers a concentrated introduction to topics in innovation, planning, and idea testing.
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